I promised you guys some news last week which sounded important at the time, well here it is.
From a reliable source Im told that Google has had enough of domain parking, though not all elements of it it seems. [the recent class action filing by Boston attorney Hal Levitte not being relevant at this point]. Google apparently have gotten fed up of policing their AFD program and are about to become proactive with a new domain parking algorithm.
This new algo will assess all domains calling their parking feed and immediately give domains either a “pass” or a “fail” score. Meaning that if Google decide your domain has little chance of type-in traffic or if it scores low on conversions, it wont serve you a parking feed. Simple as that. The details on what percentage of parked domains this will negatively affect is sketchy at best, but you can bet your bottom dollar the numbers will be significant.
Obviously the pass/fail measuring stick is an interesting development in the domaining industry; it shows that the balance of measuring income vs value for money for advertisers has shifted, it also reveals that Google has all the knowledge it now needs about every domain name to make this call and it will overnight either devalue your domain or allow domain owners to add an extra zero to the value. It also means that Google isnt policing domain parking at the domainer level anymore (for heaven knows it must be a nightmare chasing all those Chinese folk pretending to be Americans), instead managing domain parking at the domain level.
Now ive had a chance to think about this, overall I think its positive news. For domains given the green light it can only mean higher payouts and a better relationship with advertisers. For recently registered domain names and / or new extensions and / or scammers ruining it for the rest of us, it’s adios.
**post** somewhat indirectly, i notice there’s a discussion going on over at domainstate on the subject.
[...] of IsItMeOrIsEveryoneElseStupid.com has never floated a rumor without it being true. She’s reporting that a reliable source informed her that Google is going to lay the hammer down on domain parking. [...]
[...] http://isitmeoriseveryoneelsestupid.com/2008/07/18/google-parking-changes-approaching/ [...]
For those that took the time to create viable websites from good domain names you are in control. For those domain owners that are just a link extention of a search engine, your boss is sending out pink slips. In this day and age you need to be your own boss in contol of your own future. There are sill great names available if you look or buy up. If you can write an email, you can create content for your potential visitors. Have a plan and work on it. Create for the future growth of the internet. It simply puts power back into “your” hands.
[...] Google Domain parking changes [...]
Nice post – altrough any domain name of any ext can be made as a quality content website (if the domain name is registered today or a while back) so I do not think that google should decide what domain name should have parked ads – the visitor to a website should decide.
Any idea how soon this will be. I will need time to change all the nameservers from parking to my blog sites with adsense.
This is really good news for those who create good content.
I’m sure the recent spate of (RICO) lawsuits had something to do with this decision. At the end of the day, it’s google who makes all the fraudulent domain activity viable by helping monetize the parked sites. It’s good to see they’re taking some responsibility.
Can we now hope google shuts down all the made-for-adsense garbage that’s floating around?
A very good article. The generic domains and those very good multi word names will be stay on the top in this industry.
Julia, we translated this article to Spanish and we accommodated a post of it on Dominiolo, a Spanish forum for domainers.
Thanks,
Gamaniel Rosas
[...] This new algo will assess all domains calling their parking feed and immediately give domains either a “pass” or a “fail” score. Meaning that if Google decide your domain has little chance of type-in traffic or if it scores low on conversions, it wont serve you a parking feed. Simple as that. The details on what percentage of parked domains this will negatively affect is sketchy at best, but you can bet your bottom dollar the numbers will be significant. More… [...]
[...] http://isitmeoriseveryoneelsestupid.com [...]
what if they start policing the AFS aswel, (ofcourse no longer available, but for the ones who already have it)
i m sure they ll find a lot many interesting things happenin
Do you know if hyphenated domain names will automatically be out – or does the keywords involved give it some hope ??
~DomainBELL (Patricia)
[...] As I reported in July, it now seems that Google have gotten around to cleaning up the domain channel at the domain level by opening up their Adsense For Domains program, “domainpark”. Confused? Read on. “Google apparently have gotten fed up of policing their AFD program and are about to become proactive with a new domain parking algorithm. This new algo will assess all domains calling their parking feed and immediately give domains either a “pass” or a “fail” score. Meaning that if Google decide your domain has little chance of type-in traffic or if it scores low on conversions, it wont serve you a parking feed. Simple as that.” [...]