I promised you guys some news last week which sounded important at the time, well here it is.
From a reliable source Im told that Google has had enough of domain parking, though not all elements of it it seems. [the recent class action filing by Boston attorney Hal Levitte not being relevant at this point]. Google apparently have gotten fed up of policing their AFD program and are about to become proactive with a new domain parking algorithm.
This new algo will assess all domains calling their parking feed and immediately give domains either a “pass” or a “fail” score. Meaning that if Google decide your domain has little chance of type-in traffic or if it scores low on conversions, it wont serve you a parking feed. Simple as that. The details on what percentage of parked domains this will negatively affect is sketchy at best, but you can bet your bottom dollar the numbers will be significant.
Obviously the pass/fail measuring stick is an interesting development in the domaining industry; it shows that the balance of measuring income vs value for money for advertisers has shifted, it also reveals that Google has all the knowledge it now needs about every domain name to make this call and it will overnight either devalue your domain or allow domain owners to add an extra zero to the value. It also means that Google isnt policing domain parking at the domainer level anymore (for heaven knows it must be a nightmare chasing all those Chinese folk pretending to be Americans), instead managing domain parking at the domain level.
Now ive had a chance to think about this, overall I think its positive news. For domains given the green light it can only mean higher payouts and a better relationship with advertisers. For recently registered domain names and / or new extensions and / or scammers ruining it for the rest of us, it’s adios.
Posted in Domaining in general | Tagged changes in domain parking, domain parking, google domain parking | 6 Comments »

